Victoria Balson

Victoria’s method to interior design is open minded and detail oriented. She approaches each project with high level design concepts and refines all the details to create a highly considered and thoughtful space. Taking inspiration from her client’s style, Victoria crafts a cohesive look that carries throughout the home and reflects her clear aesthetic vision. Victoria’s main goal is to ensure her clients each end up with a space that’s a reflection of their personal style. It’s Victoria’s trained eye, personal taste and architectural perspective that bring about her clearly executed interiors that are welcoming, fresh, and visually engaging.

Victoria’s design vision extends across several styles balancing beauty, comfort, purpose and inspiration all with a casual and refined feel.

Victoria had classical design training and several years’ experience in the design world which prepared her to open the doors to VBI in 2010.  Since then the business has grown by word of mouth and referrals and for that Victoria is so grateful.

Today Victoria lives in Hoboken NJ with her husband Rob, daughter Grayson and son Jack.



Elizabeth Ruffalo

Liz is a junior designer at VBI and has been in the industry for over nine years. She started her career as a Civil Engineer working with architects, contractors, and municipal clients. In 2012, Liz became an Interior Designer and started working for an Architectural Digest Top 100 Firm in SoHo. She left the city in early 2015 to further pursue her dream career and joined Victoria in Hoboken.

Liz enjoys working with clients to help them create the intimate spaces they call home. On a daily basis, Liz taps into her love of art, beautiful surroundings and overall joy of life.

Liz has a Bachelors Degree in Civil Engineering from Villanova University and an Associates Degree in Interior Design from Parsons The New School for Design.

Merrit Morcos

The newest member to the VBI team, Merrit joined the firm in May of 2018.  Since then she has played an integral role in the day to day workings keeping everything organized amiss the chaos of daily coordination. Her positivity and willingness to lean in and help keep the office going, but it’s her ability to take charge and get things done that make her a great asset.  When she’s not making things happen in the office, Merrit enjoys (need to get this part from her)’